Tag Archives: Tech blog

Market Trend: Beacons Permeating into Diverse Industry

Beacon Market Trend: Beacons Permeating into Diverse Industry

Beacon Market Trend
New Markets of Beacon

A recent report by ABI Research revealed that BLE Beacons will expand into Personal Tracking, IoT, RTLS(Real Time Location Service) and Asset Tracking markets.

Over six million BLE beacons are already being shipped for personal tracking usage, while beacons will continue to improve efficiencies in other industries through RTLS/Asset Tracking.

Also, as RTLS/Asset Tracking require high-accuracy BLE beacons, ABI Research forecasted these areas may provide huge potential for the beacon hardware vendors.

Click here for the original report!

As presented above, the formerly retail-oriented beacons are now stepping into other industries.

We, Perples, also saw the imminent change in beacon market trend and launched the RECO Tracking solution last month for Personal and Asset Tracking. Now is the best time to take advantage of the rising technology, improve efficiency, and become the leader in your industry!

For detailed explanations or use cases of RECO Tracking, please refer to the link :D

RECO Tracking Use Cases #1. Optimal Resource Distribution Through Vehicle Tracking

Fork-lift trucks are one of the necessities in factories or warehouses that stacks a large amount of products. As much as it is widely used, the efficient usage of such vehicles can drive up the productivity by a significant margin.

Thus, we will talk about how to optimize resource distribution by RECO Tracking, a BLE-based object and people tracking solution. For anyone who is not familiar with RECO Tracking, the post below will serve as a good introduction.

*Related Post: What is RECO Tracking?

 3 Steps of vehicle tracking

3 steps of vehicle tracking
3 Steps of Vehicle Tracking For Improving Productivities

 Step 1. Assign each vehicle with a beacon with unique ID.

 Step 2. Set ‘Tracking Zone’ by installing RECO Manager Pluses at your points of interest. The installed RECO Manager Pluses will consistently look for any nearby beacons, recognizing any ‘Entering’ activities of the vehicles.

 Step 3. With multiple ‘Tracking Zones’ set up, it is not only possible to track the vehicles’ current location, but also possible to record and analyze the movement history of each vehicle.

Also, you can assign certain zones as ‘dangerous’, and get notified upon entrance of any vehicle to those dangerous zones to prevent any potential accident.

Faster and More!

Through this solution, the supervisor gains information about movements of all vehicles. This improvement enables the supervisor to intelligently assign works based on current situation. A company called ‘Bobcat’ introduced fork-lift truck tracking solution using barcodes, and increased the freight carrying efficiency by 30% as a result.

Moreover, as the data on vehicles locations, tracks, and productivity accumulates, operations and productions can be optimized through careful analysis on the cumulative data and making changes accordingly.

As a result, RECO Tracking lets you make the best out of the limited resources.


On this post, we discussed about a way to facilitate operation and increase productivity. We will follow up with the convenience of inventory and asset management when using RECO Tracking on the next post.

For any interest in RECO Tracking, please contact us through the link below, and we will get back to you as soon as possible.

visit our homepage to contact us

RECO Manager and your business – Beacon Management

RECO Manager

Everyone knows that beacons are the future, but so far very few companies have made anything extraordinary using them. If you’ve been following along on our blog or have tried to design a beacon experience for your customers, you probably already know why. In the past, it has been a rather difficult and time-consuming task to set up a beacon system, and just as difficult to change it when you want to update things. All this has changed with RECO Manager.

In the past, when you set up a beacon system you had to program each beacon individually by connecting to it on-site. You also had to maintain an up-to-date map of all your beacons and make most of your change server-side. If you wanted to redo the beacon locations in one of your retail locations it was a major undertaking, requiring very organized planning and considerable effort from technologically proficient on-site staff. This meant expensive training sessions and many wasted hours of skilled labor.

In contrast, the same change is possible using RECO Manager, a single off-site technology specialist, and your regular untrained employees. You create your new plan and simply send them a map of where to put the beacons. The rest of the setup is remotely managed by your tech specialist using the RECO Manager installed at the site. He can reprogram signals on the fly, check placement, signal strength, and battery levels, and even decide groupings. With all this, your new design is possible with much less effort, making continually-updated, beacon-mediated user experiences a feasible reality.

This is why RECO Manager is such a game-changer. It doesn’t  just make maintenance far simpler and cheaper, it completely reinvents what is feasible to do with beacons. What before might have taken you a hundred hours and a painstakingly trained staff at each location an now be done in just a couple hours with a single specialist located anywhere in the world. Real creativity in beacon system design is no longer too expensive to execute. You now have the option to complety redesign your customer’s beacon-mediated shopping experience at will without constantly worrying about mounting costs. RECO Manager will let you get several steps ahead of the competition, who will be stuck using static beacon installations and design experiences customers will quickly grow weary of and discard. Be the future.

Over the next weeks we will introduce specific example usage cases for various types of deployment scenarios employing RECO Manager in your beacon management system. From simple setups to creative masterpieces, we will show you a glimpse of the future for beacon-using companies. Join us on this journey.

RECO Going Global @ MWC, Barcelona 2-5 Mar 2015

Experience the Next Generation of Bluetooth Beacons

Perples will be taking part in MWC 2015 (Mobile World Conference), the biggest tech event of the year, held in Barcelona, Spain, on March 2-5.  We will be demoing the latest in Bluetooth Beacon technology, including our first-of-its-kind beacon management device, RECO Manager.

Visit Us at Booth 7E21, Hall 7

Perples_RECO_MWC_2015

Perples welcomes anyone interested in BLE beacon services, RECO Beacon, and RECO Manager to stop by our booth and learn first hand about the future of beacon technology. We are always open to new business partners from around the world and our business managers and engineers will be ready to answer any questions you might have if you come visit us. If you would like to schedule a private meeting during the event, or if you have any other inquiries,  please don’t hesitate to contact us at biz@perples.com.

We look forward to seeing you at MWC 2015, Barcelona.

Why is RECO Manager needed for beacon managment and whom is it for?

RECO Manager, currently in pre-order, is an innovative beacon management product that connects to and manages all the beacons within its range. As long as you install each RECO Beacon within range of a RECO Manager, you will be able to log on from anywhere and use the web-based RECO Cloud Console to remotely manage your entire beacon system, no matter how large or how far flung.

If you are currently running a beacon service, the benefits of using RECO Manager will come to you immediately just by reading the general description above. However, if you are currently exploring the possibility of implementing a beacon system, you might wonder why RECO Manager is needed and whom it will benefit most.

 

Why is RECO Manager needed?

Currently, without RECO Manager, continuous onsite maintenance is required to provide a reliable beacon service. There is no way to know whether a beacon is low on battery, physically damaged, or even stolen without being present at the installation point. Also, if you want to change the configuration settings of each beacon, the maintenance crew has to change each beacon manually within the beacon’s signal range. These beacon management issues cause high maintenance costs and are the major reasons why many businesses are hesitant on implementing a beacon system.

RECO Manager is a product that solves such management issues. When installed together with RECO Beacon, it allows managers to remotely monitor all the beacons within the RECO Manager’s range and change configurations when needed. With RECO Manager’s powerful beacon management functions, the cost of maintaining a beacon system is drastically reduced making RECO Manager a game changer.

 

Whom is RECO Manager for?

RECO Manager’s core benefits are best utilized in remote/large scale beacon services. Below are some examples of when you should consider installing a RECO Manager.

1. You need to remotely manage beacons

If you don’t have an onsite maintenance crew to monitor the beacon service status daily, the web-based RECO Cloud Console will benefit you greatly. You can access the Cloud Console from anywhere with any device with access to the internet and monitor the beacons. What’s even better is, since RECO Manager will notify you by e-mail in case a maintenance issue occurs, you actually don’t even need to log-in daily.

2. You have multiple venues in different locations and want to manage all the beacons synchronously

If you are a business manager for a national or even worldwide retail store chain, maintaining a high service level at each store is going to be difficult. Every in-store manager has to be trained to monitor the beacons installed and respond according to the different maintenance issue. By installing RECO Managers at every store, maintaining the beacon service becomes a one man job, and in-store managers are only needed when beacons need to be replaced with new ones. Replacing beacons are simple as well. The in-store manager doesn’t need to configure or register each beacon since RECO Manager detects and registers new beacons automatically, while configuration can be done with a few clicks from the Cloud Console.

3. You have a big venue with a large fleet of beacons

Installing and managing a beacon system for large venues such as a museum or a sports stadium is a lot of work. Hundreds of beacons can be installed in a single large venue, making service monitoring a nightmare for the maintenance crew. By installing RECO Managers at the central points, monitoring hundreds of beacons can be done in a heartbeat.

4. You want to integrate the beacon management functions into an existing management system

RECO Manager comes with the RECO Cloud API for easy system integration. If you already have a management system such as CRM, CMS, or a PMS and want to integrate the beacon management functions provided by the RECO Cloud Console, RECO Manager is your solution.

 

To learn more about RECO Manager and pre-order your own, visit RECO website RECO2.me.

Beacon, Four Things to Consider on Application

Bluetooth beacons can be used in many ways for different service scenarios.  However, one thing all beacon services need is an application that runs on the receiver. According to the type of receiver and operating system, some type of application needs to be used as a user interface. For people considering beacon services, finding or developing the right application can be more important and even be the deciding factor on determining whether beacons are suited for your needs.

beacon, what to consider on Application

1. What type of app do you need for customer engagement?

You need to determine the type of app you want to use to scan the BLE signals from your beacons, according to the beacon service model you design. This means you want your customers to have the app installed and opened at the time and place you intend to provide a beacon service. For instance, if you are a café owner and want to use a beacon service to drive sales by giving special offers, a payment app or a loyalty program app for stamps or mileage might be ideal. It would allow you to push coupons or ads at the point-of-purchase since customers are motivated to open the loyalty program app to collect stamps.

 

2. Do you have an app already?

If you already have an app that your target customers are currently using, you just have to upgrade your app so it can detect the Bluetooth signals. There are many beacon brands that provide an SDK for you to develop or upgrade apps and customize the beacon experience. Some brands provide an SDK for either Android or iOS, while others provide an SDK for both.  Choose the beacon product that supports your customer base device coverage best.  

 

3. Do you want to develop your own app?

If you don’t have an app already in service, you might want to develop your own. Developing your own app can be a great opportunity in certain conditions, but requires a lot of investment. Whether you develop the app in-house or outsource it, it takes time and money. Also, the app itself needs to be designed attractively enough for customers to install it. Since the app needs to be installed prior to receiving services, a lot of marketing effort has to be put in to promote the installation of your app. If you can devote enough resources to get the app installed, you can provide a customized beacon service scenario that is ideally suited to your business.

 

4. Is there an app service you can partner up with?

Depending on your customer pool and target customers of the beacon service, an app for multipurpose and general daily usage can be preferable. For example, if the goal of your beacon service is to attract new customers and get people into your store, using a popular 3rd party app is best. However, in this case you have to partner up with the 3rd party app provider to upgrade the app with the SDK. Also, both parties need to benefit from the beacon service and this therefore complicates the beacon service business model. Customization of the app to provide optimal service to your business is limited and brand synergy can also become an issue, since the partnership can be perceived as a brand alliance. Even though there are many factors to consider, the potential customer pool provided by the popular 3rd party app is still a very attractive option.

Lord of the Beacons: RECO Manager

Three hundred beacons for Miami the Magic City,

Seven hundred for New York the City that Never Sleeps,

Nine hundred for Los Angeles the City of Angels,

One device for the Manager on his comfortable chair

In the office of headquarter where the manager lie.

One device to rule them all, One device to find them,

One device to bring them all and in the cloud bind them

In the office of headquarter where the manager lie.”

 

-RECO Team Blog’s epigraph to “The Lord of the Beacons: RECO Manager”

RECO ManagerRECO Manager is an innovative beacon management product that connects and manages all the beacons in proximity. By installing RECO Manager with RECO Beacons, you can efficiently and remotely manage all your beacons around the world by accessing the web based RECO Cloud Console. You can also integrate the beacon management functions to your existing system with the RECO Cloud API. Pre-order RECO Manager to provide the best beacon experience to your customers.

RECO Manager pre-order started on January 29, 2015

Check out the RECO website RECO2.me for more information

Beacon, Four Things to Consider on MANAGEMENT

beacon infographic

While a Bluetooth beacon may seem like a fancy new technology, remember it is still a piece of hardware and requires a management plan just like any other hardware implementation. Here are four things you should consider about how you are going to manage your fleet of beacons.

 

1. How many beacons do you need?

A Bluetooth beacon can cover an area of up to 70 meters, but depending on the type of beacon service you are building and the information you want to send your customers, you may want to install multiple beacons covering smaller regions. For example, if your goal is to increase the number of walk-ins you get from potential customers passing by your store, one max range beacon on the door may do the job, but if you want to use micro-location marketing you might want minimum range beacons on every shelf. Finally, remember that each beacon can only send a single ID. While you can build instructions into your app to display new messages if a beacon has been in range for a specified amount of time (Need more help? Ask an associate.) or if it has come back within range again (Welcome back!), to send different messages for different micro-locations  (i.e. one message in the men’s department and another over in the women’s department) you will need multiple beacons sending different IDs.

 

2. Where will you place your beacons?

Beacon placement is a major consideration in efficiently achieving your goals with a beacon system. Ranging is critical–devices interact with a beacon the moment they come within range, so you want them to come in range right at the moment you want the message delivered. Design your system with this in mind, and don’t forget that beacons send out an omnidirectional signal–you need to locate them in the center of your targeted message-delivery zone or your design won’t work.

Second, many beacons are pretty and might be an interesting marketing gimmick in and of themselves, but don’t forget to consider structural interference and the possibility of theft when deciding where to place them.

Finally, maintenance considerations may also play a role in placement. Although most beacons have a lifespan greater than a year in general conditions, depending on service design and beacon signal configuration, it can shorten up to three or four months and needs to be changed freequently. In this case, using battery replaceable beacons and placing them so it can be easily accessible is prefered.

 

3. How will you update your beacon system?

If you are considering setting up a beacon system in multiple locations, it is very important to consider how you will roll out updates to each beacon in each location. When you want to simply change the information being sent, you can update the information from the app server very easily. However, if you want to make a change to the structure of your system, whether that be the transmit power of various beacons, the IDs they send, or how frequently they send out a signal, there are quite a few more considerations. Early-generation technology relied on individualized configuration with a smart device from within Bluetooth range and often required a trained technician. Therefore a designated team of beacon managers and on site manager training is needed, which can be costly if frequent beacon configuration change is required to provide the service you need.

 

4. How will you manage batteries?

Bluetooth beacons use Bluetooth LE, which consumes a fraction of the energy regular Bluetooth requires – but they will still run out of battery eventually, usually within a year or two. Therefore, you need to have a plan to check the remaining battery life and to change the batteries. If the beacons you selected do not allow you to change out their batteries, you will need to plan your replacement and reprogramming strategy as well. At the most basic level, this might mean regularly checking the battery level manually while on-site and within Bluetooth range, which all adds up to maintenance cost.

 

Related: What is a Bluetooth beacon?  Beacon, Five Things to Consider on STRATEGY

RECO was displayed in the Nordic booth at CES2015

RECO was displayed in the Nordic booth at CES2015

RECO at Nordic booth CES2015
RECO at Nordic booth CES2015

As a Bluetooth beacon manufactured with Nordic Semiconductor’s chipset, RECO was displayed at CES2015 to raise awareness about a company that will be at the forefront of the IoT revolution in the coming year. IoT was the biggest focus of this year’s Consumer Electronics Show, as it will be in the general realm of technology, and we the RECO Team are glad that we can be a part of it.

What is Possible with Beacons and Bluetooth LE: Dreams Beaconning Reality

With a general understanding of Bluetooth Low Energy and beacons, (if you’re still in the dark, see our previous posts on Bluetooth LE and beacons) now you must be wondering how you can utilize this technology to develop new business opportunities or create unique customer experiences for your services. In order to do so, you must consider the different scenarios of integrating beacons and determine which scenario best suits your need. In this post, we will break down beacon user scenarios into three categories and give examples for you to use as a guideline in determining your own way of exploiting beacons.

Any service or solution using beacons will always have to consider two factors in structuring the user scenario: beacons and receivers. With this in mind, the three basic scenarios for beacons are:

  1. Beacons as a constant and receivers as a variable
  2. Beacons as a variable and receivers as a constant
  3. Beacons and receivers both as variables

To further explain the terminology used here to describe the different situations, beacons are device that send out a Bluetooth LE signal and receivers are devices that detect signals from beacons. Although any smart device like a smartphone or tablet can be used as a receiver, receivers do not necessarily have to be smart devices or even connected to a network, if you set them up planning for that.

To continue, a “constant” means a device that does not physically move to a different location during the entire duration of the service, and a “variable” means a device that is free to roam around as needed. For instance a beacon or a receiver attached to a wall is considered a “constant”, and any smartphone on the street can be considered a “variable”.

beacons are device that send out a Bluetooth LE signal and receivers are devices that detect signals from beacons

Scenario 1 is currently the most well known case of the three, since it is easily suited to a B2C context. The most common example would be a retail store push notification system, where retailers can push information to customers’ smartphones such as coupons, special offers, or product recommendations. Another example of scenario 1 is placing beacons in venues such as museums and galleries. By placing a beacon on each artifact, you can create an automated docent system where visitors receive additional information about each artifact as they approach it. The additional information can be in any form, from simple text and images to videos or even narration in different languages.

Scenario 2 is more challenging to develop as a service model and it is generally more suited to a B2B context. A simple application of scenario 2 would be a cargo tracking system. By attaching beacons to cargo container trucks and placing receivers at the docking sites, you can track the time and place each cargo is unloaded. A more complex version of this example would be attaching beacons to shopping carts in large grocery stores. By installing receivers on every aisle, you could track each shopper’s movement path and use this data to analyze customers’ shopping behaviors.

Scenario 3 is the most unique and creative scenario and has the most room to be explored. A great example of scenario 3 is the lost and found service model. By attaching a beacon to an object or even a person, such as a young child, you can track the whereabouts of the variable objects in proximity to your variable receiver, in this case your smartphones. When the variable beacon you registered is out of range of your smartphone you will be alerted via alarm, e-mail, or even a phone call. If another person is using the same lost and found service, and the lost beacon that is out of your receiver’s range comes into that person’s proximity, he or she can alert you the location so you can track back and find your beacon. This is a great service that can be very useful if it can scale up to provide enough geographic coverage.

Although we simplified the scenarios to consider just two factors, beacons and receivers, it is technically possible for receivers to act as beacons by changing the configuration, which can lead to more application possibilities. The user scenarios and service examples given in this post are just a glimpse of the potential that exists in the world of beacons and Bluetooth LE. However there are also limitations you must consider before jumping into developing services using beacons, and we will look more into those in our next post.