Tag Archives: target customer

Personalized Marketing through Beacon

“Imagine the street signs display items or services of your interest whenever you walk into them”

The interactive signs can definitely capture your attention and cause you to focus more on the messages conveyed by the ad. Naturally, this leads to increased public brand recognition and sales drive.

If you thought these interactive signs were just some imaginative chimera that only exists on Sci-Fi movies, beacons got you wrong big time, at least in year 2016. But how?

Personalized Marketing with Digital Signage
Personalized Marketing with Digital Signage

Digital Signage are signs utilizing Digital Information Display. Below are the steps to realize highly customized and effective marketing tool through the synergy of beacons and digital signages(Personalized Marketing).

  • Step 1. Assign and place RECO Beacons with own unique IDs nearby the digital signage displays.
  • Step 2. The apps with RECO SDK installed in the passengers’ smartphones receive and identify RECO Beacon signals when the people approach to the display.
  • Step 3. Thorough analysis of the passengers’ activity and interests suggests the appropriate contents for each person, and the digital signage displays the customized contents.

Simple application of RECO Beacons can cause evolution of digital signages from displaying boring contents over and over to interactive ‘smart signages’ that shows what actually attracts people’s attention.

Personalized Marketing with Digital Signage
Personalized Marketing with Digital Signage

Moreover, this smart marketing enables evaluation of offline marketing effectiveness, which has been considered nearly impossible. Now the boundary of offline and online marketing is entirely blurred.

“All the numbers that were believed to be bounded to online marketing are now available also in offline marketing”

Now your offline marketing efficiency can be measured and provide grounds for further improvements on the overall marketing campaign!

Realize your dreams or futuristic smart marketing signs with RECO Beacon.

For more information about personalized marketing solution, click here

Beacon, Five Things to Consider on STRATEGY

Beacon, Five Things to Consider on STRATEGY

Bluetooth beacons can be implemented for both B2B and B2C with many possible scenarios, (see What is Possible with Beacons and Bluetooth LE: Dreams Beaconning Reality), but here we will discuss under B2C context.

Thinking about how you could use beacons to help your business? Here are five things you should consider when creating a strategy for your new beacon system.

 

  1. What are you going to use beacons for?

Beacons have many possible usage scenarios in different fields. Before starting your beacon system, you need to decide which ones you want to use Bluetooth beacons for. Here are some of possibilities.

  • Marketing: coupons, brand awareness, driving traffic into your store, etc
  • Information: product information, display information, directions, etc
  • Location data: customer location, in-store ad effectiveness, repeat customer information, purchase pattern, etc

 

  1. Are your target customers smartphone-friendly?

Be sure to consider whether your target customers are likely to have smartphones with Bluetooth 4.0 and whether their lifestyles involve close interactions with their smartphones. Remember, some older smartphones are not Bluetooth LE capable, and some demographics have not yet converted to smartphones even.

 

  1. What kind of information are you planning to deliver to your customers?

You can deliver more targeted information to your customers at better times and better locations with beacon systems. To fully utilize the benefits of this new technology, it is crucial to understand what types and form of information is most effective in accomplishing your goal, whether that be brand awareness, point-of-sale marketing, increasing foot traffic, customer engagement, or something else. The type of information you push such can be coupons, individually targeted brand information, or time specific offers and more. The information format can be simple text, images or even videos of ads or product reviews.

 

  1. How will you make sure it isn’t intrusive/frustrating for the customer?

To active smartphone users, push notifications are a very effective way (4 times higher open rate than email, email 23% push notification 90%, http://publ.com/blog/2014/09/29/e-mail-vs-sms-vs-push-notifications-which-is-more-effective) to send information, when they are used right. Therefore a beacon system is a very powerful tool and you need to be careful how you use it.  When used correctly, it can be very effective, but when used incorrectly, it can leave a bad impression of your brand in the customer’s mind – much more so than with other tools. Unwanted push notifications or pop-ups can easily be considered spam and actually drive customers away, while coupons and other beneficial things at the moment of decision can help you convert sales at a much higher rate.

 

  1. Is your beacon service aligned with your branding?

Branding 101, you want to shout out the same tone of voice as your brand. This is a new technology, but it also needs to be in the same line with your branding. Plan to give the whole brand experience seamlessly, matching your brand messaging. Think about the service design as well as the implementation.

 

Related: What is a Bluetooth beacon?