Tag Archives: online to offline marketing

Real Life Application of Internet of Things Marketing

What if the offline marketing media that used to deliver messages to customers in one direction can actually communicate with people?

We are about to share an interesting real life application of Internet of Things(IoT) marketing that actually realized the statement above.

The basic concept of IoT, connecting every object together
The basic concept of IoT, connecting every object together

Real Life Application of Internet of Things Marketing (5W1H)

  1. WHO? Exterion Media, an outdoor marketing agency based in UK,
    along with Telegraaf, a leading media company in Netherlands
    and a beacon supplier.
  2. WHEN? Since July 2015
  3. WHERE? Purmerend, Netherlands
  4. WHAT? Outdoor marketing signs such as the ones in bus stops.
  5. WHY? So that people nearby the marketing campaigns can actually react and communicate with the advertisements.
  6. HOW? Applying beacon system to all advertising signs in the region.
An example of Internet of things marketing <br /> mobile apps push messages when the device is nearby the sign
An example of Internet of things marketing
mobile apps push messages when the device is nearby the sign

It is pretty straightforward. As mentioned before, they set up a beacon system with approximately 250 beacons installed where the outdoor signs are present: bus stops, metro stations, or close to major buildings. When people pass nearby with their phones that has the ‘Telegraaf’ app installed, the app pushed a message. So how effective was the internet of things marketing campaign through beacon?

“More than 15% increase in push open rate,

along with increased Click-through Rate (CTR)”

* referred to the report produced by KOTRA(Korea Trade-Investment Promotion Agency)

Then, what benefit did each parties enjoy?

  • Outdoor marketing agency: Obtained a stepped-up version of outdoor marketing signs as well as another business model.
  • Media company: Can execute push message marketing campaigns with better efficiency.

IoT, with the proposition of connecting all objects, is not a hypothesis but a reality now. Just like the outdoor marketing signs that reached out to the potential clients with beacons, you can now realize the dream of both-ways communications with your customers rather than one-directional message delivery.

Take a leap forward in the era of IoT with our RECO CMS.

For any inquiries, contact us through the link here. :)

Personalized Marketing through Beacon

“Imagine the street signs display items or services of your interest whenever you walk into them”

The interactive signs can definitely capture your attention and cause you to focus more on the messages conveyed by the ad. Naturally, this leads to increased public brand recognition and sales drive.

If you thought these interactive signs were just some imaginative chimera that only exists on Sci-Fi movies, beacons got you wrong big time, at least in year 2016. But how?

Personalized Marketing with Digital Signage
Personalized Marketing with Digital Signage

Digital Signage are signs utilizing Digital Information Display. Below are the steps to realize highly customized and effective marketing tool through the synergy of beacons and digital signages(Personalized Marketing).

  • Step 1. Assign and place RECO Beacons with own unique IDs nearby the digital signage displays.
  • Step 2. The apps with RECO SDK installed in the passengers’ smartphones receive and identify RECO Beacon signals when the people approach to the display.
  • Step 3. Thorough analysis of the passengers’ activity and interests suggests the appropriate contents for each person, and the digital signage displays the customized contents.

Simple application of RECO Beacons can cause evolution of digital signages from displaying boring contents over and over to interactive ‘smart signages’ that shows what actually attracts people’s attention.

Personalized Marketing with Digital Signage
Personalized Marketing with Digital Signage

Moreover, this smart marketing enables evaluation of offline marketing effectiveness, which has been considered nearly impossible. Now the boundary of offline and online marketing is entirely blurred.

“All the numbers that were believed to be bounded to online marketing are now available also in offline marketing”

Now your offline marketing efficiency can be measured and provide grounds for further improvements on the overall marketing campaign!

Realize your dreams or futuristic smart marketing signs with RECO Beacon.

For more information about personalized marketing solution, click here