The most important yet underrated value in Proximity Marketing is safety and privacy. With Eddystone-EID, RECO Beacon can enhance both stably. Here’s how.
But first, what’s Eddystone EID?
Officially launched in last April, Eddstone-EID is the most recently updated spec of Eddystone, an open beacon format from Google.
Eddystone-EID is easier to understand if you get to know where the name ‘EID’ comes from — “Ephiemeral ID.”
Unlike the Eddystone-UID, which has been released earlier yet has fixed ID, Eddystone-EID can change the ID value frequently. By this, only an authorized app can receive unique ID.
And how does Eddystone-EID improve security?
As explained above, this key function — changing ID frequently — can prevent 1) spoofing, 2) malicious asset tracking, and 3) replay attacks.
Spoofing allows unauthorized others to clone a beacon having the same ID value. When this is not prevented, the beacon may send unplanned signal to unwanted targets.
2) Malicious Asset Tracking
This opens wider chances for beacons to be scanned and tracked much easily without proper protection. With authentication, this can be prevented and beacons will not be opened to general public.
3) Replay Attacks
If replay attacks are not prevented in firsthand, any unauthorized user can access beacon and track traffic from beacon signals. When the traffic and signal usage pattern is tracked or recorded by others, this can be hacked and used maliciously.
What is full-support of Eddystone?
Eddystone is an open format. But from the initial launch, Goolge has been publicizing the ‘Eddystone Manufacturer List,’ the companies that follow and meet all the criteria that Google has suggested for validation.
And this time’s Eddystone-EID validation process includes both EID support and newly-added Eddystone-GATT, an universal configuration.
By ‘full-support,’ it means RECO Beacons follow all the requirements suggested by Google (supports and broadcasts Eddystone-UID, URL, TLM, and EID), and can be configured with any apps that follow Eddystone-GATT.
This is especially meaningful to us since we are one of the first beacon manufacturers in Asia to be on the Eddystone List, and the only one from Korea. To learn more about RECO Beacon, please see: http://reco2.me/reco-beacon/ and our product introduction.
Lastly, how can I use Eddystone-EID with RECO Beacon?
We’re currently updating our RECO Configuration App and will be able to introduce the Config App that can allow RECO Beacons to broadcast EID format. We will make sure to let you know when we come up with the final picture!
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