Tag Archives: Bluetooth Classic

FAQ for RECO Beacon

Frequently Asked Questions

As we reviewed our recent meetings, we realized that there are certain questions most people end up asking about RECO Beacon. With that in mind, we have put together a list of frequently asked questions.

1. Does RECO Beacon use Bluetooth?

RECO Beacon is a one-way signal-sending device that sends out a Bluetooth signal at preset intervals. This signal is noticed by applications making use of the RECO Beacon SDK.
Connecting a given location and a smartphone app, RECO Beacon offers diverse user scenarios including sending coupons to only those who are visiting certain locations and indoor navigation using multiple RECO Beacons.
Keep in mind that the device’s Bluetooth needs to be enabled in order for the device to get RECO Beacon’s Bluetooth signal.

 

2. Is an app with the RECO Beacon SDK required to make use of RECO Beacon? 

It is possible to offer a lot of services such as marketing, advertisement, content delivery, and indoor navigation using RECO Beacon. These services recognize the Bluetooth signal from the RECO Beacon by utilizing the RECO Beacon SDK. If the device doesn’t have a smartphone app utilizing the RECO Beacon SDK, it cannot recognize the signal. The RECO Beacon SDK supports both Android and iOS.

 

3. Does RECO Beacon have on/off switch?

RECO Beacon doesn’t have an on/off switch–it is always on. With a battery life rated for approximately 1-2 years of continuous use, depending on transmit power, you don’t need to worry about turning it off. When you order RECO Beacons, they are already on from the time we ship them.

 

4. Does RECO Beacon collect data from devices?

RECO Beacon is a one-way signal-sending device, so it doesn’t collect nor store any data from devices. Even when a device is connected to the RECO Beacon using our Configuration Utility App, it doesn’t collect any data. If you want to collect data, you must program your app to do so.

 

5.  Is there a limit to how many devices can receive a single RECO Beacon signal?

No, there is no limit. RECO Beacon can have a range from 3 meters to 70 meters. All devices within this range can receive the signal from a single RECO Beacon.

 

6. Do RECO Beacons communicate with each other?

No, RECO Beacon is a one-way signal-sending device. The signal is recognized by applications on other devices which utilize the RECO Beacon SDK. To communicate with beacons you have installed you should set up a RECO Manager within range of the designated beacons.We have created this device specifically to allow you to communicate with multiple beacons simultaneously in order to change their settings or whatever else you want to do.

RECO Going Global @ MWC, Barcelona 2-5 Mar 2015

Experience the Next Generation of Bluetooth Beacons

Perples will be taking part in MWC 2015 (Mobile World Conference), the biggest tech event of the year, held in Barcelona, Spain, on March 2-5.  We will be demoing the latest in Bluetooth Beacon technology, including our first-of-its-kind beacon management device, RECO Manager.

Visit Us at Booth 7E21, Hall 7

Perples_RECO_MWC_2015

Perples welcomes anyone interested in BLE beacon services, RECO Beacon, and RECO Manager to stop by our booth and learn first hand about the future of beacon technology. We are always open to new business partners from around the world and our business managers and engineers will be ready to answer any questions you might have if you come visit us. If you would like to schedule a private meeting during the event, or if you have any other inquiries,  please don’t hesitate to contact us at biz@perples.com.

We look forward to seeing you at MWC 2015, Barcelona.

Beacon, Four Things to Consider on Application

Bluetooth beacons can be used in many ways for different service scenarios.  However, one thing all beacon services need is an application that runs on the receiver. According to the type of receiver and operating system, some type of application needs to be used as a user interface. For people considering beacon services, finding or developing the right application can be more important and even be the deciding factor on determining whether beacons are suited for your needs.

beacon, what to consider on Application

1. What type of app do you need for customer engagement?

You need to determine the type of app you want to use to scan the BLE signals from your beacons, according to the beacon service model you design. This means you want your customers to have the app installed and opened at the time and place you intend to provide a beacon service. For instance, if you are a café owner and want to use a beacon service to drive sales by giving special offers, a payment app or a loyalty program app for stamps or mileage might be ideal. It would allow you to push coupons or ads at the point-of-purchase since customers are motivated to open the loyalty program app to collect stamps.

 

2. Do you have an app already?

If you already have an app that your target customers are currently using, you just have to upgrade your app so it can detect the Bluetooth signals. There are many beacon brands that provide an SDK for you to develop or upgrade apps and customize the beacon experience. Some brands provide an SDK for either Android or iOS, while others provide an SDK for both.  Choose the beacon product that supports your customer base device coverage best.  

 

3. Do you want to develop your own app?

If you don’t have an app already in service, you might want to develop your own. Developing your own app can be a great opportunity in certain conditions, but requires a lot of investment. Whether you develop the app in-house or outsource it, it takes time and money. Also, the app itself needs to be designed attractively enough for customers to install it. Since the app needs to be installed prior to receiving services, a lot of marketing effort has to be put in to promote the installation of your app. If you can devote enough resources to get the app installed, you can provide a customized beacon service scenario that is ideally suited to your business.

 

4. Is there an app service you can partner up with?

Depending on your customer pool and target customers of the beacon service, an app for multipurpose and general daily usage can be preferable. For example, if the goal of your beacon service is to attract new customers and get people into your store, using a popular 3rd party app is best. However, in this case you have to partner up with the 3rd party app provider to upgrade the app with the SDK. Also, both parties need to benefit from the beacon service and this therefore complicates the beacon service business model. Customization of the app to provide optimal service to your business is limited and brand synergy can also become an issue, since the partnership can be perceived as a brand alliance. Even though there are many factors to consider, the potential customer pool provided by the popular 3rd party app is still a very attractive option.

Lord of the Beacons: RECO Manager

Three hundred beacons for Miami the Magic City,

Seven hundred for New York the City that Never Sleeps,

Nine hundred for Los Angeles the City of Angels,

One device for the Manager on his comfortable chair

In the office of headquarter where the manager lie.

One device to rule them all, One device to find them,

One device to bring them all and in the cloud bind them

In the office of headquarter where the manager lie.”

 

-RECO Team Blog’s epigraph to “The Lord of the Beacons: RECO Manager”

RECO ManagerRECO Manager is an innovative beacon management product that connects and manages all the beacons in proximity. By installing RECO Manager with RECO Beacons, you can efficiently and remotely manage all your beacons around the world by accessing the web based RECO Cloud Console. You can also integrate the beacon management functions to your existing system with the RECO Cloud API. Pre-order RECO Manager to provide the best beacon experience to your customers.

RECO Manager pre-order started on January 29, 2015

Check out the RECO website RECO2.me for more information

Have you ever heard of Bluetooth Low Energy?

–Official but easy definition of Bluetooth LE

What is Bluetooth Low Energy? It is a low-energy communication protocol designed for point-to-multipoint communication of information micro-packets. Adopted by the Bluetooth Special Interest Group (SIG) as a component of Bluetooth 4.0, it is now marketed as Bluetooth Smart, primarily to be used with smart devices and wearables.

The Bluetooth 4.0 specification also includes the labels Bluetooth Classic and Bluetooth Smart Ready. Classic Bluetooth is the updated version of what was previously called Bluetooth 3.0. Bluetooth Smart Ready is a label for products like smartphones, laptops, and tablets (the hub devices in a Bluetooth connection) that have dual mode chips, which are compatible with both Classic Bluetooth and Bluetooth LE. Bluetooth Smart is a label for products with single mode chips, which operate using only Bluetooth LE technology. In most cases these are beacons, peripherals, and wearables. This means computers, smartphones, and other control devices are generally able to ‘connect’ via both Classic Bluetooth and Bluetooth LE, whereas peripherals and beacons are generally only able to connect via Bluetooth LE.

So what is the main difference between Classic Bluetooth and Bluetooth LE? As you can guess from the name, Bluetooth LE uses significantly less energy compared to Classic. Classic Bluetooth has been developed towards faster connection speed for data exchange. It was originally advanced as a way to provide a secure, robust ‘paired’ connection between devices that could then recognize and self-connect with each other when they are in proximity.

Unlike Classic, Bluetooth LE took a different approach. Not only does Bluetooth LE send a shorter data packet, it also ‘sleeps’ much more, meaning it doesn’t send out signals as often as Classic – and it has greater flexibility in setting the interval between messages. Other power-saving mechanisms have been included which will allow people to enable Bluetooth on their smartphones without worrying so much about battery life.

Since the goal of Bluetooth LE is efficiency rather than speed, it sends data much slower and often much less frequently than Classic, which inherently takes less power. It is targeted at devices with low data transfer requirements, enabling much longer battery life in these devices than what was previously possible. BLE represents not so much an advance in technology as a technology going in a different direction.

 With a focus on being ‘smart’, as the marketing so aptly puts it, BLE has opened the door to many new technological possibilities. Using less energy not only made it more realistic for people to keep Bluetooth enabled on their phones, it also made it possible to put Bluetooth LE in small devices with miniature power sources. Efficient low-bandwidth long range signaling for Smart home devices is now possible as well. These advances are very important in making the Internet of Things a reality. Though Bluetooth LE has reduced data throughput, the tradeoff is worth it when you consider the possibilities it has opened to us. What will you do with Bluetooth LE?

Developing starts here : https://developer.bluetooth.org/DevelopmentResources/Pages/Getting-Started.aspx

 

RECO website :  https://reco2.me

Facebook : https://www.facebook.com/Perples.Inc

Welcome to RECO team blog

Hello and welcome to RECO team blog.

Since the announcement of iBeacon and the release of iOS 7 by Apple, Bluetooth Low Energy (Bluetooth LE) and beacon products has become one of the major issues of 2014 in the Internet of Things (IoT) industry. Potentials of integrating beacons to create unique value and customer experience are being explored continuously around the world.

However, we felt that although there is a lot of information on the web, most of it is difficult to understand without previous understanding of the technology. So we decided to open a blog to communicate to the newcomers and help them understand and utilize beacons easier. Also we want to share our insights on the industry and talk about the latest trends and news to the more knowledgeable audience.

Basically, this blog is for

  • anybody who is interested in and wants to better understand the technology
  • business managers seeking for inspirations and managerial tips on utilizing beacons for business opportunity
  • service and application developers trying to stay current and keep tabs on the latest news on IoT and beacon technology.

Some of the posts might be very tech heavy and difficult to understand but we will try to communicate it in a non-tech friendly manner for the beacon beginners and business managers.

Any feedback on our posts via comments, e-mail or SNS (Facebook and twitter) is welcomed. If you have any questions regarding beacon or IoT in general, please don’t hesitate to contact us and we will try to get in touch as much as possible.

Thank you once again for visiting RECO team blog and please follow us on SNS for the latest posts.

 

RECO website :  https://reco2.me

Facebook : https://www.facebook.com/Perples.Inc