Tag Archives: BLE Beacons

Android Configuration App Now Supporting Eddystone Setting!

Our RECO Configuration App for Android has been completely renovated. Check out the below for the updated features!

 New Feature 1. Complete Eddystone Support.

Eddystone Support Android Configuration App
Configuration App screen for Eddystone Setting

Former RECO Configuration App for Android did not support setting beacons in Eddystone format. However, with the new version of RECO Configuration App for Android, you can now set your RECO Beacons to send out Eddystone format packets in Android devices also.

 New Feature 2. Device Firmware Update through Configuration App.

To set beacons in Eddystone format, RECO Beacon firmware should be updated from v2.0 to v3.0, and this can be also done through the Configuration App.

(However, as the firmware v3.0 can only be applied to RECO Beacons whose serial number starts with 5, the old version RECO Beacons that has serial number starting with 140 do not support Eddystone format.)
firmware updates for broadcasting Eddystone
Configuration App screen for RECO Beacon firmware update

As you can see from the screenshots above, the formerly non-existing ‘Broadcast Mode’ field appears after the firmware update to v3.0. This field lets you choose between iBeacon, Eddystone-UID, Eddystone-URL modes. The detailed values for each broadcasting mode can also be set from this screen.

New Feature 3. UI Improvements.

  •  3-1. Beacon List UI

We’ve updated the beacon list UI so that you can check the beacon settings from the list screen, without having to connect to each device. The beacon list shows following information for each advertising mode.

broadcast_ibeacon
Beacon list example of an iBeacon.

For iBeacon mode:

MAC address, SN(Serial Number), RSSI, Battery Level(High/Low), TX(Transmitted Signal Power), Interval(Signal Transmission Interval) and UUID/Major/Minor

broadcast_edyuid
Beacon list example of an Eddystone-UID

For Eddystone-UID mode:

MAC address, SN(Serial Number), RSSI, Battery Level(High/Low), TX(Transmitted Signal Power), Interval(Signal Transmission Interval) and UID

broadcast_edyurl
Beacon list example of an Eddystone-URL.

 For Eddystone-URL mode:

MAC address, SN(Serial Number), RSSI, Battery Level(High/Low), TX(Transmitted Signal Power), Interval(Signal Transmission Interval) and URL

 

  •  3-2. Beacon Sorting Option

Now you can sort the scanned beacons in two ways: by RSSI and by S/N. When sorted by RSSI, the beacon list arranged so that the closest beacon comes up first. When arranged by S/N, the beacon with smallest S/N is shown on top.

beacon_list
By the beacon sorting button, you can arrange the beacon list by either RSSI or S/N.
  • 3-3. Convenient Passcode Input

We’ve heard many complaints about the short time window for entering the passcode in some Android devices. Thus, to enhance user experience, we have increased the passcode input time window. Also, now you don’t have to re-enter the passcode every time you try to change the settings of a beacon; typing it in once will let you change all the settings without the hassle.

You can see the passcode for each beacon when you register the beacon on RECO Member Center. Registration requires the S/N(Serial Number) and CC(Confirmation Code) of the beacon, which are attached at the back side of the beacon. You can make changes of beacon settings only when you have the passcode with you.

Also, diverse supporting materials such as configuration app download link and detailed instructions on the configuration app are available in RECO Member Center.

We’ve listed the changes in Configuration App for Android devices. The Configuration App can be downloaded from either RECO Member Center or Google Play Store.


 

For any business opportunities or partnership regarding beacon or SoundTAG, feel free to contact us at biz@perples.com or through our homepage.

We are Launching a New Solution, RECO Tracking!

Based on the Real Time Scanning function of RECO Manager Plus*, we have developed a new solution, RECO Tracking. We will let you know what this exciting new solution is in this post.

* Check out the link for detailed explanations on the functions of RECO Manager Plus!

What is RECO Tracking?

RECO Tracking is a BLE(Bluetooth Low Energy) based asset/people tracking solution. You can get real time data on the moving beacons in certain regions.

Asset/People Tracking
Asset & People Tracking Solution Overview

Although you can get informed whether a beacon has entered or exited certain area, it is not possible to pin-point the location or track down the movement of the beacons within each area.

As seen in the figures above, you can track down the movements by the regions but not within one region.

 

What is required for RECO Tracking service?

For RECO Tracking, you need RECO Manager Plus for the Real Time Scanning functionality, along with any other BLE transmitting device. This BLE device can be any beacon or device that sends out BLE signals, and need not be the RECO Beacon.

 

What detailed functions does RECO Tracking provide?

Here are some of the features of RECO Tracking.

  • Filtering: Get informed only of certain beacons by filtering function.
  • Region Setting: Set up and visualize the regions to be monitored.
  • Real Time In/Out Monitoring: Sends In/Out data of each beacon to a designated server.

Moreover, with the key products such as RECO Beacon, RECO Manager Plus, SoundTAG, and RECO Tracking, we are always looking for exciting business opportunities. Feel free to contact us at biz@perples.com if you have anything exciting to work on together.

Bluetooth Beacons Increased Message Open Rate by 90%

You all may know location-based push messages, mostly distributed by beacons record higher message open rate than other general push messages including SMS or timed push messages.

Though internally used among employees at Yello O2O, Club Yello app recorded almost 90% of push message open rate.

This is what visitors will get upon their arrival at company cafe, ClubYello. Everyone gets an alert immediately entering the cafe region, so they can expect a win/lose giveaway before placing an order.

Initially designed and distributed for beta, RECO Team didn’t even expect the open rate to be this effective.

Then, we thought about what made this app to be this popular.

Two main reasons, but with a little bit of twist:

1. Coupons: With expiration date, yet given every day.

  • Though the visitors could receive a coupon every day, it didn’t mean that they could always win free coffee coupon. This rather encouraged people to keep their eyes on the push message alert, and contributed to a higher open rate.
  • If used effectively, the logs collected could be analyzed and you can design a more effectively personalized, and target-focused scenario based on the target behavior.

 

2. Word of mouth (about Bluetooth!)

  • Not many people in Korea are familiar with Bluetooth nor BLE beacons nor have needs for having the Bluetooth turned on all the time.
  • But since the visitors could receive alerts on a daily basis, people who voluntarily turn on Bluetooth encourage other to install and participate. Eventually the scenario alone ‘persuaded’ people to voluntarily participate in the event.

 

The success of the app was brought by inducing right customer behavior with proper reward, timed at a very expected time (immediately after their arrival to cafe).

And the 90% didn’t even come from retargeting; which opens up a wider possibility for a higher end-user engagement and more cost-effective service for providers.

Want to apply this to your business as well? Email us at biz@perples.com and we’ll get back to you shortly.