Tag Archives: Beacon

[Service Case] Exhibition Guidance in Figure Museum

About the Figure Museum W Exhibition Guidance:

Character figures are now not only for children: as the word ‘kidult’ implies, character figures have permeated into grown-ups, and are enjoyed by wide range of people. Korea also got a number of ‘figure museums’ that exhibits highly sought after character figures that have significant aesthetic and cultural values, and the Figure Museum W in Chung-Dam area is one of those. We are happy to announce our participation in exhibition guidance service of Figure Museum W through beacons!

Overview;

  • Beacons Used: RECO Beacons 42ea
  • Beacon Installation: Took 1 day (3 hours)
  • Service Scenario: Beacon-based Gamified Exhibition Tour

Just like the ‘stamp tours’ to guide tourists through landmarks, the beacon service implemented in figure museum w leads the visitors through an intended exhibition route, maximizing the experience.

Let us provide a sneak peek of the whole process of beacon installation.

▶Before the Beacon Installation: Setting each beacons with optimum signal attributes.

The Figure Museum W has 7 exhibition floors. We set each floor as one region, with 4~8 beacons positioned.

A pair of beacons was installed at each spot.
A pair of beacons was installed at each spot.

As shown above, we’ve paired 2 beacons at each installation spot. One of the two beacons is used to differentiate and transmit location information, whereas the other beacon is used to deliver signals related to message contents. The fundamental reason for the pairing of beacons is to detour the limitation on number of regions set by iOS. For any beacon service that includes more than 20 different contents to be pushed or locations, we highly recommend this pair installation of beacons. Contact and consult with our IT consultant for any further technical information.

showing ‘gate’ beacons and ‘floor area’ beacons.
The datasheet of beacons installed in Figure Museum W, showing ‘gate’ beacons and ‘floor area’ beacons.

Also, for iBeacon signals, UUID/Major/Minor and signal strength and interval should be all set for each beacon according to the service scenario.

▶During Installation: Checking Signal Intervention and Service Scenario.

In case of Figure Museum W, the presence of glass-walled central elevator and low ceiling posed high threat of signal intervention. Thus, during the installation procedure, we checked each beacons signal reception throughout the building.

Moreover, for beacon services intended to visitors or customers, the beacon installation locations shall be chosen with care, taking the traffic line and aesthetics into account.

▶Finishing the Installation: Checking Stable Signal Reception and Signal Blockage.

When all the beacons are installed in place, the first thing to do is making sure that all beacons are transmitting stable signals. Along with this, we check if there is any point where unwanted beacons signals are being received. This procedure is one of most important steps to guarantee stable beacon services.

Checking if there are any unwanted beacon signals being received.
Checking if there are any unwanted beacon signals being received.

For example, a visitor in 3rd floor should not get any beacon signals coming from 4th floor. Although beacon installation itself is being executed considering it, a double-check after the installation is needed to ensure proper beacon service.


Through the post, we shared the procedure of beacon installation and the checklist for stable beacon services. There are many factors to be considered during installing beacons, and it requires knowledge on beacon signal characteristics and service scenario. And overlooking these procedures often results in failure of beacon services.

To help customers solve the problem, Perples provides beacon installation consultations and installations. From setting the beacon signal data to proper signal reception tests, all steps required are provided to help launch your service with ease and success.

For any inquiry or quote, please contact us through the link below, and the IT consultant will get back to you as soon as possible.

blog_mail_sign_timothy-1

Real Life Application of Internet of Things Marketing

What if the offline marketing media that used to deliver messages to customers in one direction can actually communicate with people?

We are about to share an interesting real life application of Internet of Things(IoT) marketing that actually realized the statement above.

The basic concept of IoT, connecting every object together
The basic concept of IoT, connecting every object together

Real Life Application of Internet of Things Marketing (5W1H)

  1. WHO? Exterion Media, an outdoor marketing agency based in UK,
    along with Telegraaf, a leading media company in Netherlands
    and a beacon supplier.
  2. WHEN? Since July 2015
  3. WHERE? Purmerend, Netherlands
  4. WHAT? Outdoor marketing signs such as the ones in bus stops.
  5. WHY? So that people nearby the marketing campaigns can actually react and communicate with the advertisements.
  6. HOW? Applying beacon system to all advertising signs in the region.
An example of Internet of things marketing <br /> mobile apps push messages when the device is nearby the sign
An example of Internet of things marketing
mobile apps push messages when the device is nearby the sign

It is pretty straightforward. As mentioned before, they set up a beacon system with approximately 250 beacons installed where the outdoor signs are present: bus stops, metro stations, or close to major buildings. When people pass nearby with their phones that has the ‘Telegraaf’ app installed, the app pushed a message. So how effective was the internet of things marketing campaign through beacon?

“More than 15% increase in push open rate,

along with increased Click-through Rate (CTR)”

* referred to the report produced by KOTRA(Korea Trade-Investment Promotion Agency)

Then, what benefit did each parties enjoy?

  • Outdoor marketing agency: Obtained a stepped-up version of outdoor marketing signs as well as another business model.
  • Media company: Can execute push message marketing campaigns with better efficiency.

IoT, with the proposition of connecting all objects, is not a hypothesis but a reality now. Just like the outdoor marketing signs that reached out to the potential clients with beacons, you can now realize the dream of both-ways communications with your customers rather than one-directional message delivery.

Take a leap forward in the era of IoT with our RECO CMS.

For any inquiries, contact us through the link here. :)

Personalized Marketing through Beacon

“Imagine the street signs display items or services of your interest whenever you walk into them”

The interactive signs can definitely capture your attention and cause you to focus more on the messages conveyed by the ad. Naturally, this leads to increased public brand recognition and sales drive.

If you thought these interactive signs were just some imaginative chimera that only exists on Sci-Fi movies, beacons got you wrong big time, at least in year 2016. But how?

Personalized Marketing with Digital Signage
Personalized Marketing with Digital Signage

Digital Signage are signs utilizing Digital Information Display. Below are the steps to realize highly customized and effective marketing tool through the synergy of beacons and digital signages(Personalized Marketing).

  • Step 1. Assign and place RECO Beacons with own unique IDs nearby the digital signage displays.
  • Step 2. The apps with RECO SDK installed in the passengers’ smartphones receive and identify RECO Beacon signals when the people approach to the display.
  • Step 3. Thorough analysis of the passengers’ activity and interests suggests the appropriate contents for each person, and the digital signage displays the customized contents.

Simple application of RECO Beacons can cause evolution of digital signages from displaying boring contents over and over to interactive ‘smart signages’ that shows what actually attracts people’s attention.

Personalized Marketing with Digital Signage
Personalized Marketing with Digital Signage

Moreover, this smart marketing enables evaluation of offline marketing effectiveness, which has been considered nearly impossible. Now the boundary of offline and online marketing is entirely blurred.

“All the numbers that were believed to be bounded to online marketing are now available also in offline marketing”

Now your offline marketing efficiency can be measured and provide grounds for further improvements on the overall marketing campaign!

Realize your dreams or futuristic smart marketing signs with RECO Beacon.

For more information about personalized marketing solution, click here

Market Trend: Beacons Permeating into Diverse Industry

Beacon Market Trend: Beacons Permeating into Diverse Industry

Beacon Market Trend
New Markets of Beacon

A recent report by ABI Research revealed that BLE Beacons will expand into Personal Tracking, IoT, RTLS(Real Time Location Service) and Asset Tracking markets.

Over six million BLE beacons are already being shipped for personal tracking usage, while beacons will continue to improve efficiencies in other industries through RTLS/Asset Tracking.

Also, as RTLS/Asset Tracking require high-accuracy BLE beacons, ABI Research forecasted these areas may provide huge potential for the beacon hardware vendors.

Click here for the original report!

As presented above, the formerly retail-oriented beacons are now stepping into other industries.

We, Perples, also saw the imminent change in beacon market trend and launched the RECO Tracking solution last month for Personal and Asset Tracking. Now is the best time to take advantage of the rising technology, improve efficiency, and become the leader in your industry!

For detailed explanations or use cases of RECO Tracking, please refer to the link :D

RECO Tracking Use Cases #1. Optimal Resource Distribution Through Vehicle Tracking

Fork-lift trucks are one of the necessities in factories or warehouses that stacks a large amount of products. As much as it is widely used, the efficient usage of such vehicles can drive up the productivity by a significant margin.

Thus, we will talk about how to optimize resource distribution by RECO Tracking, a BLE-based object and people tracking solution. For anyone who is not familiar with RECO Tracking, the post below will serve as a good introduction.

*Related Post: What is RECO Tracking?

 3 Steps of vehicle tracking

3 steps of vehicle tracking
3 Steps of Vehicle Tracking For Improving Productivities

 Step 1. Assign each vehicle with a beacon with unique ID.

 Step 2. Set ‘Tracking Zone’ by installing RECO Manager Pluses at your points of interest. The installed RECO Manager Pluses will consistently look for any nearby beacons, recognizing any ‘Entering’ activities of the vehicles.

 Step 3. With multiple ‘Tracking Zones’ set up, it is not only possible to track the vehicles’ current location, but also possible to record and analyze the movement history of each vehicle.

Also, you can assign certain zones as ‘dangerous’, and get notified upon entrance of any vehicle to those dangerous zones to prevent any potential accident.

Faster and More!

Through this solution, the supervisor gains information about movements of all vehicles. This improvement enables the supervisor to intelligently assign works based on current situation. A company called ‘Bobcat’ introduced fork-lift truck tracking solution using barcodes, and increased the freight carrying efficiency by 30% as a result.

Moreover, as the data on vehicles locations, tracks, and productivity accumulates, operations and productions can be optimized through careful analysis on the cumulative data and making changes accordingly.

As a result, RECO Tracking lets you make the best out of the limited resources.


On this post, we discussed about a way to facilitate operation and increase productivity. We will follow up with the convenience of inventory and asset management when using RECO Tracking on the next post.

For any interest in RECO Tracking, please contact us through the link below, and we will get back to you as soon as possible.

visit our homepage to contact us

How Beacon Can Elevate Engagement: RECO in Ansan M Valley Rock Festival 2015

About Ansan M Valley Rock Festival (AVRF) 2015
Sponsored by one of Korea’s largest conglomerate holding companies CJ Group, Ansan M Valley Rock Festival is one of the biggest rock festival in Korea/Asia that is annually held since 2009.

The festival ran for three days (July 24th~26th), and it attracted 85,000 music fans this year with its reputation and line-up with top-notch musicians.

AVRF2015

Like other rock festivals, AVRF 2015 took place during rainy season. Music fans could go wild in rainfalls and muddy fields, and participants staying for more than one day stayed in campsites. Other than musical features, CJ Group also provided food & beverage and event booths for both consumer services and its marketing.

Located at seaside, Ansan Daebu Sea Breeze Theme Park held all these extensive settings. The gigantic field of 980 km2 (100ha., 247ac.) had spots including three stages (Big Top, Greeen, Tune Up stages), two campsites, food & beverage stations, event booths, parking spaces, etc.

 

AVRF_Map
Overview of Stages and Camping Area at AVRF 2015

How RECO Adapted to AVRF – for End-users and Service Providers
What can beacons do best at outdoor rock festival? The answer is simple: provide guides to visitors and serve as marketing tool for service providers.

While the features of AVRF adds excitements to participants, some conditions were demanding to beacon services.  In order to handle them, the RECO Team narrowed down priorities for building a seamless, effective beacon service into:

  1. Sturdy hardware – to prevent damages from weather conditions like rain, humidity, strong winds, etc.
  2. Locations – 600+ beacons were installed throughout the whole park area so that the visitors could receive messages from their arrival to departure
  3. Mobile App – we selected CJ One App (iOS, Android) that has over 5 million downloads. Visitors with CJ One app installed on their smartphones could receive alerts more conveniently.
0003
RECO beacons were wrapped with plastic sheets and boxed in plastic cases to prevent damage from extreme weather conditions
Boxed beacons were tied to poles of event ticket booths/stages/etc.
Boxed beacons were tied to poles of event ticket booths/stages/etc.

To ensure the maximum coverage and signal stability, RECO beacons were installed throughout areas where people most likely to visit. We also considered visitors’ movements during the festival and concluded that the participants generally move in this order:  1. Parking lot > 2. Ticketing area > 3. Camping sites > 4. Stages > 5. Food & Beverage / events stations. (3, 4 and 5 are interchangeable)

 Messages Sent to the People at AVRF

Welcome message as arrival at parking lot
Welcome message upon arrival at the parking lot

 

Notification from CJ One app via beacon signal about CGV’s (CJ’s movie theatre) free popcorn event
Notification from CJ One app via beacon signal about CGV’s (CJ’s movie theater) free popcorn event

events2

Other notifications include 1) event info (giveaways, gifts, souvenirs) at CJ’s booths such as coffee shop (Twosome Place), movie theater (CGV), drugstore (O’live Young), shopping mall (CJ Mall), etc.; 2) other events like autograph session; and 3) upcoming performance info.

Final Note:
AVRF 2015 was the very first rock festival in Korea that chose to incorporate beacons with outdoor rock festival. The success that RECO Team achieved only means a beginning to the next stage. Next time, we hope to provide other advanced beacon experiences with RECO Beacons and RECO Managers with iBeacon or Eddystone to other events like concerts, conventions, and more. Stay with us for more future updates!

RECO Manager and your business – Beacon Management

RECO Manager

Everyone knows that beacons are the future, but so far very few companies have made anything extraordinary using them. If you’ve been following along on our blog or have tried to design a beacon experience for your customers, you probably already know why. In the past, it has been a rather difficult and time-consuming task to set up a beacon system, and just as difficult to change it when you want to update things. All this has changed with RECO Manager.

In the past, when you set up a beacon system you had to program each beacon individually by connecting to it on-site. You also had to maintain an up-to-date map of all your beacons and make most of your change server-side. If you wanted to redo the beacon locations in one of your retail locations it was a major undertaking, requiring very organized planning and considerable effort from technologically proficient on-site staff. This meant expensive training sessions and many wasted hours of skilled labor.

In contrast, the same change is possible using RECO Manager, a single off-site technology specialist, and your regular untrained employees. You create your new plan and simply send them a map of where to put the beacons. The rest of the setup is remotely managed by your tech specialist using the RECO Manager installed at the site. He can reprogram signals on the fly, check placement, signal strength, and battery levels, and even decide groupings. With all this, your new design is possible with much less effort, making continually-updated, beacon-mediated user experiences a feasible reality.

This is why RECO Manager is such a game-changer. It doesn’t  just make maintenance far simpler and cheaper, it completely reinvents what is feasible to do with beacons. What before might have taken you a hundred hours and a painstakingly trained staff at each location an now be done in just a couple hours with a single specialist located anywhere in the world. Real creativity in beacon system design is no longer too expensive to execute. You now have the option to complety redesign your customer’s beacon-mediated shopping experience at will without constantly worrying about mounting costs. RECO Manager will let you get several steps ahead of the competition, who will be stuck using static beacon installations and design experiences customers will quickly grow weary of and discard. Be the future.

Over the next weeks we will introduce specific example usage cases for various types of deployment scenarios employing RECO Manager in your beacon management system. From simple setups to creative masterpieces, we will show you a glimpse of the future for beacon-using companies. Join us on this journey.

FAQ for RECO Beacon

Frequently Asked Questions

As we reviewed our recent meetings, we realized that there are certain questions most people end up asking about RECO Beacon. With that in mind, we have put together a list of frequently asked questions.

1. Does RECO Beacon use Bluetooth?

RECO Beacon is a one-way signal-sending device that sends out a Bluetooth signal at preset intervals. This signal is noticed by applications making use of the RECO Beacon SDK.
Connecting a given location and a smartphone app, RECO Beacon offers diverse user scenarios including sending coupons to only those who are visiting certain locations and indoor navigation using multiple RECO Beacons.
Keep in mind that the device’s Bluetooth needs to be enabled in order for the device to get RECO Beacon’s Bluetooth signal.

 

2. Is an app with the RECO Beacon SDK required to make use of RECO Beacon? 

It is possible to offer a lot of services such as marketing, advertisement, content delivery, and indoor navigation using RECO Beacon. These services recognize the Bluetooth signal from the RECO Beacon by utilizing the RECO Beacon SDK. If the device doesn’t have a smartphone app utilizing the RECO Beacon SDK, it cannot recognize the signal. The RECO Beacon SDK supports both Android and iOS.

 

3. Does RECO Beacon have on/off switch?

RECO Beacon doesn’t have an on/off switch–it is always on. With a battery life rated for approximately 1-2 years of continuous use, depending on transmit power, you don’t need to worry about turning it off. When you order RECO Beacons, they are already on from the time we ship them.

 

4. Does RECO Beacon collect data from devices?

RECO Beacon is a one-way signal-sending device, so it doesn’t collect nor store any data from devices. Even when a device is connected to the RECO Beacon using our Configuration Utility App, it doesn’t collect any data. If you want to collect data, you must program your app to do so.

 

5.  Is there a limit to how many devices can receive a single RECO Beacon signal?

No, there is no limit. RECO Beacon can have a range from 3 meters to 70 meters. All devices within this range can receive the signal from a single RECO Beacon.

 

6. Do RECO Beacons communicate with each other?

No, RECO Beacon is a one-way signal-sending device. The signal is recognized by applications on other devices which utilize the RECO Beacon SDK. To communicate with beacons you have installed you should set up a RECO Manager within range of the designated beacons.We have created this device specifically to allow you to communicate with multiple beacons simultaneously in order to change their settings or whatever else you want to do.

RECO Going Global @ MWC, Barcelona 2-5 Mar 2015

Experience the Next Generation of Bluetooth Beacons

Perples will be taking part in MWC 2015 (Mobile World Conference), the biggest tech event of the year, held in Barcelona, Spain, on March 2-5.  We will be demoing the latest in Bluetooth Beacon technology, including our first-of-its-kind beacon management device, RECO Manager.

Visit Us at Booth 7E21, Hall 7

Perples_RECO_MWC_2015

Perples welcomes anyone interested in BLE beacon services, RECO Beacon, and RECO Manager to stop by our booth and learn first hand about the future of beacon technology. We are always open to new business partners from around the world and our business managers and engineers will be ready to answer any questions you might have if you come visit us. If you would like to schedule a private meeting during the event, or if you have any other inquiries,  please don’t hesitate to contact us at biz@perples.com.

We look forward to seeing you at MWC 2015, Barcelona.

Beacon, Four Things to Consider on Application

Bluetooth beacons can be used in many ways for different service scenarios.  However, one thing all beacon services need is an application that runs on the receiver. According to the type of receiver and operating system, some type of application needs to be used as a user interface. For people considering beacon services, finding or developing the right application can be more important and even be the deciding factor on determining whether beacons are suited for your needs.

beacon, what to consider on Application

1. What type of app do you need for customer engagement?

You need to determine the type of app you want to use to scan the BLE signals from your beacons, according to the beacon service model you design. This means you want your customers to have the app installed and opened at the time and place you intend to provide a beacon service. For instance, if you are a café owner and want to use a beacon service to drive sales by giving special offers, a payment app or a loyalty program app for stamps or mileage might be ideal. It would allow you to push coupons or ads at the point-of-purchase since customers are motivated to open the loyalty program app to collect stamps.

 

2. Do you have an app already?

If you already have an app that your target customers are currently using, you just have to upgrade your app so it can detect the Bluetooth signals. There are many beacon brands that provide an SDK for you to develop or upgrade apps and customize the beacon experience. Some brands provide an SDK for either Android or iOS, while others provide an SDK for both.  Choose the beacon product that supports your customer base device coverage best.  

 

3. Do you want to develop your own app?

If you don’t have an app already in service, you might want to develop your own. Developing your own app can be a great opportunity in certain conditions, but requires a lot of investment. Whether you develop the app in-house or outsource it, it takes time and money. Also, the app itself needs to be designed attractively enough for customers to install it. Since the app needs to be installed prior to receiving services, a lot of marketing effort has to be put in to promote the installation of your app. If you can devote enough resources to get the app installed, you can provide a customized beacon service scenario that is ideally suited to your business.

 

4. Is there an app service you can partner up with?

Depending on your customer pool and target customers of the beacon service, an app for multipurpose and general daily usage can be preferable. For example, if the goal of your beacon service is to attract new customers and get people into your store, using a popular 3rd party app is best. However, in this case you have to partner up with the 3rd party app provider to upgrade the app with the SDK. Also, both parties need to benefit from the beacon service and this therefore complicates the beacon service business model. Customization of the app to provide optimal service to your business is limited and brand synergy can also become an issue, since the partnership can be perceived as a brand alliance. Even though there are many factors to consider, the potential customer pool provided by the popular 3rd party app is still a very attractive option.