“Imagine the street signs display items or services of your interest whenever you walk into them”
The interactive signs can definitely capture your attention and cause you to focus more on the messages conveyed by the ad. Naturally, this leads to increased public brand recognition and sales drive.
If you thought these interactive signs were just some imaginative chimera that only exists on Sci-Fi movies, beacons got you wrong big time, at least in year 2016. But how?
Digital Signage are signs utilizing Digital Information Display. Below are the steps to realize highly customized and effective marketing tool through the synergy of beacons and digital signages(Personalized Marketing).
- Step 1. Assign and place RECO Beacons with own unique IDs nearby the digital signage displays.
- Step 2. The apps with RECO SDK installed in the passengers’ smartphones receive and identify RECO Beacon signals when the people approach to the display.
- Step 3. Thorough analysis of the passengers’ activity and interests suggests the appropriate contents for each person, and the digital signage displays the customized contents.
Simple application of RECO Beacons can cause evolution of digital signages from displaying boring contents over and over to interactive ‘smart signages’ that shows what actually attracts people’s attention.
Moreover, this smart marketing enables evaluation of offline marketing effectiveness, which has been considered nearly impossible. Now the boundary of offline and online marketing is entirely blurred.
“All the numbers that were believed to be bounded to online marketing are now available also in offline marketing”
Now your offline marketing efficiency can be measured and provide grounds for further improvements on the overall marketing campaign!
Realize your dreams or futuristic smart marketing signs with RECO Beacon.
For more information about personalized marketing solution, click here