Bluetooth Beacons Increased Message Open Rate by 90%

You all may know location-based push messages, mostly distributed by beacons record higher message open rate than other general push messages including SMS or timed push messages.

Though internally used among employees at Yello O2O, Club Yello app recorded almost 90% of push message open rate.

This is what visitors will get upon their arrival at company cafe, ClubYello. Everyone gets an alert immediately entering the cafe region, so they can expect a win/lose giveaway before placing an order.

Initially designed and distributed for beta, RECO Team didn’t even expect the open rate to be this effective.

Then, we thought about what made this app to be this popular.

Two main reasons, but with a little bit of twist:

1. Coupons: With expiration date, yet given every day.

  • Though the visitors could receive a coupon every day, it didn’t mean that they could always win free coffee coupon. This rather encouraged people to keep their eyes on the push message alert, and contributed to a higher open rate.
  • If used effectively, the logs collected could be analyzed and you can design a more effectively personalized, and target-focused scenario based on the target behavior.

 

2. Word of mouth (about Bluetooth!)

  • Not many people in Korea are familiar with Bluetooth nor BLE beacons nor have needs for having the Bluetooth turned on all the time.
  • But since the visitors could receive alerts on a daily basis, people who voluntarily turn on Bluetooth encourage other to install and participate. Eventually the scenario alone ‘persuaded’ people to voluntarily participate in the event.

 

The success of the app was brought by inducing right customer behavior with proper reward, timed at a very expected time (immediately after their arrival to cafe).

And the 90% didn’t even come from retargeting; which opens up a wider possibility for a higher end-user engagement and more cost-effective service for providers.

Want to apply this to your business as well? Email us at biz@perples.com and we’ll get back to you shortly.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>