Monthly Archives: July 2016

Bluetooth Beacons Increased Message Open Rate by 90%

You all may know location-based push messages, mostly distributed by beacons record higher message open rate than other general push messages including SMS or timed push messages.

Though internally used among employees at Yello O2O, Club Yello app recorded almost 90% of push message open rate.

This is what visitors will get upon their arrival at company cafe, ClubYello. Everyone gets an alert immediately entering the cafe region, so they can expect a win/lose giveaway before placing an order.

Initially designed and distributed for beta, RECO Team didn’t even expect the open rate to be this effective.

Then, we thought about what made this app to be this popular.

Two main reasons, but with a little bit of twist:

1. Coupons: With expiration date, yet given every day.

  • Though the visitors could receive a coupon every day, it didn’t mean that they could always win free coffee coupon. This rather encouraged people to keep their eyes on the push message alert, and contributed to a higher open rate.
  • If used effectively, the logs collected could be analyzed and you can design a more effectively personalized, and target-focused scenario based on the target behavior.

 

2. Word of mouth (about Bluetooth!)

  • Not many people in Korea are familiar with Bluetooth nor BLE beacons nor have needs for having the Bluetooth turned on all the time.
  • But since the visitors could receive alerts on a daily basis, people who voluntarily turn on Bluetooth encourage other to install and participate. Eventually the scenario alone ‘persuaded’ people to voluntarily participate in the event.

 

The success of the app was brought by inducing right customer behavior with proper reward, timed at a very expected time (immediately after their arrival to cafe).

And the 90% didn’t even come from retargeting; which opens up a wider possibility for a higher end-user engagement and more cost-effective service for providers.

Want to apply this to your business as well? Email us at biz@perples.com and we’ll get back to you shortly.

Introducing SoundTAG: the Ultrasound Solution.

SoundTAG is a ultrasound solution that is own-developed and patent-held by PERPLES (RECO). And it is one of our initial projects that we’ve launched as we kick-started our own business.

And we’re bringing it back to expand our service areas beyond Bluetooth.

So, What is SoundTAG and why does it matter?

SoundTAG, a high frequency sound tagging solution, is a smartphone software that can transmit information to smartphones by using ultrasound*.

*: 18,000~20,000hz. inaudible for people but detectable for smart devices.

Signal Range:
The range of SoundTAG technology depends on the volume of a signal. Technically, the capacity ranges from 10cm~100 meters, according to the volume level. The specs and performance of a speaker is also an element that contributes to SoundTAG range as well.

SoundTAG

Just as BLE beacons, SoundTAG can be applied to a wide variety of LBS/proximity service scenarios. However, as it operates with ‘sound wave,’ not a Bluetooth signal, it can act differently compared to Bluetooth beacons. Here’s how.

1) Bluetooth usage is not required. All you need is a speaker.

As the (smartphone) users walk-in into service area that has SoundTAG speaker installed, they can receive coupons/alerts/maps/etc.

Most certainly, you will need to implement SoundTAG SDK into the service app. Nevertheless, this can attract different types of users other than using BLE beacons since you do not need to make users to have Bluetooth turned on.

2) And SoundTAG is “more” free from physical hindrance than Bluetooth.

Bluetooth signals can be blocked or reflected by physical elements like concrete walls, pillars, windows, etc. SoundTAG audio — sound waves — is relatively flexible from those physical elements.

3) Lower hardware management cost

All you need for a SoundTAG service is a speaker that you can purchase from a supermarket, SoundTAG SDK, and CMS (Contents Management System). This reduces hardware management costs compared to having hundreds of Beacon installed (e.g. you do not have to worry about replacing beacon batteries).

Composition of SoundTAG

SoundTAG comes with SDK and CMS. SDK takes charge of sensing high frequency signal and CMS provides a simple management system for service providers.

 

● SoundTAG SDK

SoundTAG is released as a package of SDK which is easily capable of embarking onto mobile software. SDK package is very simple and light-weighted and it is compatible with both of iOS and Android.

SoundTAG consists of a generator which transmits high frequency signals and a receiver which is for recognizing and analyzing signals. High frequency signal is made up of MP3 or WAV formatted file and can be played by general speaker which you can easily get from any markets/shops.

● SoundTAG CMS

For a seamless implication of SoundTAG service, we also provide SoundTAG CMS that comes in a form of a web server.
For further questions and inquiries, contact us at reco2.me/contact.