Monthly Archives: April 2015

RECO Manager and your business – Beacon Management

RECO Manager

Everyone knows that beacons are the future, but so far very few companies have made anything extraordinary using them. If you’ve been following along on our blog or have tried to design a beacon experience for your customers, you probably already know why. In the past, it has been a rather difficult and time-consuming task to set up a beacon system, and just as difficult to change it when you want to update things. All this has changed with RECO Manager.

In the past, when you set up a beacon system you had to program each beacon individually by connecting to it on-site. You also had to maintain an up-to-date map of all your beacons and make most of your change server-side. If you wanted to redo the beacon locations in one of your retail locations it was a major undertaking, requiring very organized planning and considerable effort from technologically proficient on-site staff. This meant expensive training sessions and many wasted hours of skilled labor.

In contrast, the same change is possible using RECO Manager, a single off-site technology specialist, and your regular untrained employees. You create your new plan and simply send them a map of where to put the beacons. The rest of the setup is remotely managed by your tech specialist using the RECO Manager installed at the site. He can reprogram signals on the fly, check placement, signal strength, and battery levels, and even decide groupings. With all this, your new design is possible with much less effort, making continually-updated, beacon-mediated user experiences a feasible reality.

This is why RECO Manager is such a game-changer. It doesn’t  just make maintenance far simpler and cheaper, it completely reinvents what is feasible to do with beacons. What before might have taken you a hundred hours and a painstakingly trained staff at each location an now be done in just a couple hours with a single specialist located anywhere in the world. Real creativity in beacon system design is no longer too expensive to execute. You now have the option to complety redesign your customer’s beacon-mediated shopping experience at will without constantly worrying about mounting costs. RECO Manager will let you get several steps ahead of the competition, who will be stuck using static beacon installations and design experiences customers will quickly grow weary of and discard. Be the future.

Over the next weeks we will introduce specific example usage cases for various types of deployment scenarios employing RECO Manager in your beacon management system. From simple setups to creative masterpieces, we will show you a glimpse of the future for beacon-using companies. Join us on this journey.