Real Life Application of Internet of Things Marketing

What if the offline marketing media that used to deliver messages to customers in one direction can actually communicate with people?

We are about to share an interesting real life application of Internet of Things(IoT) marketing that actually realized the statement above.

The basic concept of IoT, connecting every object together
The basic concept of IoT, connecting every object together

Real Life Application of Internet of Things Marketing (5W1H)

  1. WHO? Exterion Media, an outdoor marketing agency based in UK,
    along with Telegraaf, a leading media company in Netherlands
    and a beacon supplier.
  2. WHEN? Since July 2015
  3. WHERE? Purmerend, Netherlands
  4. WHAT? Outdoor marketing signs such as the ones in bus stops.
  5. WHY? So that people nearby the marketing campaigns can actually react and communicate with the advertisements.
  6. HOW? Applying beacon system to all advertising signs in the region.
An example of Internet of things marketing <br /> mobile apps push messages when the device is nearby the sign
An example of Internet of things marketing
mobile apps push messages when the device is nearby the sign

It is pretty straightforward. As mentioned before, they set up a beacon system with approximately 250 beacons installed where the outdoor signs are present: bus stops, metro stations, or close to major buildings. When people pass nearby with their phones that has the ‘Telegraaf’ app installed, the app pushed a message. So how effective was the internet of things marketing campaign through beacon?

“More than 15% increase in push open rate,

along with increased Click-through Rate (CTR)”

* referred to the report produced by KOTRA(Korea Trade-Investment Promotion Agency)

Then, what benefit did each parties enjoy?

  • Outdoor marketing agency: Obtained a stepped-up version of outdoor marketing signs as well as another business model.
  • Media company: Can execute push message marketing campaigns with better efficiency.

IoT, with the proposition of connecting all objects, is not a hypothesis but a reality now. Just like the outdoor marketing signs that reached out to the potential clients with beacons, you can now realize the dream of both-ways communications with your customers rather than one-directional message delivery.

Take a leap forward in the era of IoT with our RECO CMS.

For any inquiries, contact us through the link here. :)

Personalized Marketing through Beacon

“Imagine the street signs display items or services of your interest whenever you walk into them”

The interactive signs can definitely capture your attention and cause you to focus more on the messages conveyed by the ad. Naturally, this leads to increased public brand recognition and sales drive.

If you thought these interactive signs were just some imaginative chimera that only exists on Sci-Fi movies, beacons got you wrong big time, at least in year 2016. But how?

Personalized Marketing with Digital Signage
Personalized Marketing with Digital Signage

Digital Signage are signs utilizing Digital Information Display. Below are the steps to realize highly customized and effective marketing tool through the synergy of beacons and digital signages(Personalized Marketing).

  • Step 1. Assign and place RECO Beacons with own unique IDs nearby the digital signage displays.
  • Step 2. The apps with RECO SDK installed in the passengers’ smartphones receive and identify RECO Beacon signals when the people approach to the display.
  • Step 3. Thorough analysis of the passengers’ activity and interests suggests the appropriate contents for each person, and the digital signage displays the customized contents.

Simple application of RECO Beacons can cause evolution of digital signages from displaying boring contents over and over to interactive ‘smart signages’ that shows what actually attracts people’s attention.

Personalized Marketing with Digital Signage
Personalized Marketing with Digital Signage

Moreover, this smart marketing enables evaluation of offline marketing effectiveness, which has been considered nearly impossible. Now the boundary of offline and online marketing is entirely blurred.

“All the numbers that were believed to be bounded to online marketing are now available also in offline marketing”

Now your offline marketing efficiency can be measured and provide grounds for further improvements on the overall marketing campaign!

Realize your dreams or futuristic smart marketing signs with RECO Beacon.

For more information about personalized marketing solution, click here

Market Trend: Beacons Permeating into Diverse Industry

Beacon Market Trend: Beacons Permeating into Diverse Industry

Beacon Market Trend
New Markets of Beacon

A recent report by ABI Research revealed that BLE Beacons will expand into Personal Tracking, IoT, RTLS(Real Time Location Service) and Asset Tracking markets.

Over six million BLE beacons are already being shipped for personal tracking usage, while beacons will continue to improve efficiencies in other industries through RTLS/Asset Tracking.

Also, as RTLS/Asset Tracking require high-accuracy BLE beacons, ABI Research forecasted these areas may provide huge potential for the beacon hardware vendors.

Click here for the original report!

As presented above, the formerly retail-oriented beacons are now stepping into other industries.

We, Perples, also saw the imminent change in beacon market trend and launched the RECO Tracking solution last month for Personal and Asset Tracking. Now is the best time to take advantage of the rising technology, improve efficiency, and become the leader in your industry!

For detailed explanations or use cases of RECO Tracking, please refer to the link :D

RECO Tracking Use Cases #1. Optimal Resource Distribution Through Vehicle Tracking

Fork-lift trucks are one of the necessities in factories or warehouses that stacks a large amount of products. As much as it is widely used, the efficient usage of such vehicles can drive up the productivity by a significant margin.

Thus, we will talk about how to optimize resource distribution by RECO Tracking, a BLE-based object and people tracking solution. For anyone who is not familiar with RECO Tracking, the post below will serve as a good introduction.

*Related Post: What is RECO Tracking?

 3 Steps of vehicle tracking

3 steps of vehicle tracking
3 Steps of Vehicle Tracking For Improving Productivities

 Step 1. Assign each vehicle with a beacon with unique ID.

 Step 2. Set ‘Tracking Zone’ by installing RECO Manager Pluses at your points of interest. The installed RECO Manager Pluses will consistently look for any nearby beacons, recognizing any ‘Entering’ activities of the vehicles.

 Step 3. With multiple ‘Tracking Zones’ set up, it is not only possible to track the vehicles’ current location, but also possible to record and analyze the movement history of each vehicle.

Also, you can assign certain zones as ‘dangerous’, and get notified upon entrance of any vehicle to those dangerous zones to prevent any potential accident.

Faster and More!

Through this solution, the supervisor gains information about movements of all vehicles. This improvement enables the supervisor to intelligently assign works based on current situation. A company called ‘Bobcat’ introduced fork-lift truck tracking solution using barcodes, and increased the freight carrying efficiency by 30% as a result.

Moreover, as the data on vehicles locations, tracks, and productivity accumulates, operations and productions can be optimized through careful analysis on the cumulative data and making changes accordingly.

As a result, RECO Tracking lets you make the best out of the limited resources.

On this post, we discussed about a way to facilitate operation and increase productivity. We will follow up with the convenience of inventory and asset management when using RECO Tracking on the next post.

For any interest in RECO Tracking, please contact us through the link below, and we will get back to you as soon as possible.

visit our homepage to contact us

What Can RECO Tracking Do?

Our new solution, ‘RECO Tracking’, can be applied in diverse scenarios, main focuses being ‘Asset Tracking’ and ‘People Tracking’.

On this post, we are going to explain how and when we can track either asset or people.

tracking people
Location of specific people in certain areas enables effective control and management on restricted or important region.

RECO Tracking Application

– 1. Tracking moving objects (Asset Tracking).

RECO Tracking can have a broad application in diverse industry sites. Simply by attaching beacons to any moving objects, you can get informed whether the objects are currently located in specific regions where the RECO Manager Pluses are installed.

For example, if a fork lift truck with a beacon is carrying a certain inventory, both the fork lift and the inventory can be tracked through the RECO Tracking solution.

 RECO Tracking Application

– 2. Tracking people.

The same algorithm can be applied to locate people. The knowledge on location of specific people in certain areas enables effective control and management on restricted or important region. Real time information on the existence of people in dangerous area can dramatically lower the chance of accidents in construction sites, per se.

The possibility extends beyond mere industrial sites: even in theme parks or hospitals, RECO Tracking can provide an effective solution for keeping an eye on children or patients in demand for special care. RECO Tracking is serviceable not only with RECO Beacons, but also with any other beacon or Bluetooth devices. If a specific need for the shape of beacon such as ID card or wearable wrist band is required, RECO Team is more than happy to discuss with you.*

* For any customization inquiries, please contact us at

 RECO Tracking marks a significant milestone on how the beacons can be applied to use, as beacons can now evolve and become much more than just a marketing media.

Please contact us at or through the link below and become a part of this evolution.

Android Configuration App Now Supporting Eddystone Setting!

Our RECO Configuration App for Android has been completely renovated. Check out the below for the updated features!

 New Feature 1. Complete Eddystone Support.

Eddystone Support Android Configuration App
Configuration App screen for Eddystone Setting

Former RECO Configuration App for Android did not support setting beacons in Eddystone format. However, with the new version of RECO Configuration App for Android, you can now set your RECO Beacons to send out Eddystone format packets in Android devices also.

 New Feature 2. Device Firmware Update through Configuration App.

To set beacons in Eddystone format, RECO Beacon firmware should be updated from v2.0 to v3.0, and this can be also done through the Configuration App.

(However, as the firmware v3.0 can only be applied to RECO Beacons whose serial number starts with 5, the old version RECO Beacons that has serial number starting with 140 do not support Eddystone format.)
firmware updates for broadcasting Eddystone
Configuration App screen for RECO Beacon firmware update

As you can see from the screenshots above, the formerly non-existing ‘Broadcast Mode’ field appears after the firmware update to v3.0. This field lets you choose between iBeacon, Eddystone-UID, Eddystone-URL modes. The detailed values for each broadcasting mode can also be set from this screen.

New Feature 3. UI Improvements.

  •  3-1. Beacon List UI

We’ve updated the beacon list UI so that you can check the beacon settings from the list screen, without having to connect to each device. The beacon list shows following information for each advertising mode.

Beacon list example of an iBeacon.

For iBeacon mode:

MAC address, SN(Serial Number), RSSI, Battery Level(High/Low), TX(Transmitted Signal Power), Interval(Signal Transmission Interval) and UUID/Major/Minor

Beacon list example of an Eddystone-UID

For Eddystone-UID mode:

MAC address, SN(Serial Number), RSSI, Battery Level(High/Low), TX(Transmitted Signal Power), Interval(Signal Transmission Interval) and UID

Beacon list example of an Eddystone-URL.

 For Eddystone-URL mode:

MAC address, SN(Serial Number), RSSI, Battery Level(High/Low), TX(Transmitted Signal Power), Interval(Signal Transmission Interval) and URL


  •  3-2. Beacon Sorting Option

Now you can sort the scanned beacons in two ways: by RSSI and by S/N. When sorted by RSSI, the beacon list arranged so that the closest beacon comes up first. When arranged by S/N, the beacon with smallest S/N is shown on top.

By the beacon sorting button, you can arrange the beacon list by either RSSI or S/N.
  • 3-3. Convenient Passcode Input

We’ve heard many complaints about the short time window for entering the passcode in some Android devices. Thus, to enhance user experience, we have increased the passcode input time window. Also, now you don’t have to re-enter the passcode every time you try to change the settings of a beacon; typing it in once will let you change all the settings without the hassle.

You can see the passcode for each beacon when you register the beacon on RECO Member Center. Registration requires the S/N(Serial Number) and CC(Confirmation Code) of the beacon, which are attached at the back side of the beacon. You can make changes of beacon settings only when you have the passcode with you.

Also, diverse supporting materials such as configuration app download link and detailed instructions on the configuration app are available in RECO Member Center.

We’ve listed the changes in Configuration App for Android devices. The Configuration App can be downloaded from either RECO Member Center or Google Play Store.


For any business opportunities or partnership regarding beacon or SoundTAG, feel free to contact us at or through our homepage.

We are Launching a New Solution, RECO Tracking!

Based on the Real Time Scanning function of RECO Manager Plus*, we have developed a new solution, RECO Tracking. We will let you know what this exciting new solution is in this post.

* Check out the link for detailed explanations on the functions of RECO Manager Plus!

What is RECO Tracking?

RECO Tracking is a BLE(Bluetooth Low Energy) based asset/people tracking solution. You can get real time data on the moving beacons in certain regions.

Asset/People Tracking
Asset & People Tracking Solution Overview

Although you can get informed whether a beacon has entered or exited certain area, it is not possible to pin-point the location or track down the movement of the beacons within each area.

As seen in the figures above, you can track down the movements by the regions but not within one region.


What is required for RECO Tracking service?

For RECO Tracking, you need RECO Manager Plus for the Real Time Scanning functionality, along with any other BLE transmitting device. This BLE device can be any beacon or device that sends out BLE signals, and need not be the RECO Beacon.


What detailed functions does RECO Tracking provide?

Here are some of the features of RECO Tracking.

  • Filtering: Get informed only of certain beacons by filtering function.
  • Region Setting: Set up and visualize the regions to be monitored.
  • Real Time In/Out Monitoring: Sends In/Out data of each beacon to a designated server.

Moreover, with the key products such as RECO Beacon, RECO Manager Plus, SoundTAG, and RECO Tracking, we are always looking for exciting business opportunities. Feel free to contact us at if you have anything exciting to work on together.

Bluetooth Beacons Increased Message Open Rate by 90%

You all may know location-based push messages, mostly distributed by beacons record higher message open rate than other general push messages including SMS or timed push messages.

Though internally used among employees at Yello O2O, Club Yello app recorded almost 90% of push message open rate.

This is what visitors will get upon their arrival at company cafe, ClubYello. Everyone gets an alert immediately entering the cafe region, so they can expect a win/lose giveaway before placing an order.

Initially designed and distributed for beta, RECO Team didn’t even expect the open rate to be this effective.

Then, we thought about what made this app to be this popular.

Two main reasons, but with a little bit of twist:

1. Coupons: With expiration date, yet given every day.

  • Though the visitors could receive a coupon every day, it didn’t mean that they could always win free coffee coupon. This rather encouraged people to keep their eyes on the push message alert, and contributed to a higher open rate.
  • If used effectively, the logs collected could be analyzed and you can design a more effectively personalized, and target-focused scenario based on the target behavior.


2. Word of mouth (about Bluetooth!)

  • Not many people in Korea are familiar with Bluetooth nor BLE beacons nor have needs for having the Bluetooth turned on all the time.
  • But since the visitors could receive alerts on a daily basis, people who voluntarily turn on Bluetooth encourage other to install and participate. Eventually the scenario alone ‘persuaded’ people to voluntarily participate in the event.


The success of the app was brought by inducing right customer behavior with proper reward, timed at a very expected time (immediately after their arrival to cafe).

And the 90% didn’t even come from retargeting; which opens up a wider possibility for a higher end-user engagement and more cost-effective service for providers.

Want to apply this to your business as well? Email us at and we’ll get back to you shortly.

Introducing SoundTAG: the Ultrasound Solution.

SoundTAG is a ultrasound solution that is own-developed and patent-held by PERPLES (RECO). And it is one of our initial projects that we’ve launched as we kick-started our own business.

And we’re bringing it back to expand our service areas beyond Bluetooth.

So, What is SoundTAG and why does it matter?

SoundTAG, a high frequency sound tagging solution, is a smartphone software that can transmit information to smartphones by using ultrasound*.

*: 18,000~20,000hz. inaudible for people but detectable for smart devices.

Signal Range:
The range of SoundTAG technology depends on the volume of a signal. Technically, the capacity ranges from 10cm~100 meters, according to the volume level. The specs and performance of a speaker is also an element that contributes to SoundTAG range as well.


Just as BLE beacons, SoundTAG can be applied to a wide variety of LBS/proximity service scenarios. However, as it operates with ‘sound wave,’ not a Bluetooth signal, it can act differently compared to Bluetooth beacons. Here’s how.

1) Bluetooth usage is not required. All you need is a speaker.

As the (smartphone) users walk-in into service area that has SoundTAG speaker installed, they can receive coupons/alerts/maps/etc.

Most certainly, you will need to implement SoundTAG SDK into the service app. Nevertheless, this can attract different types of users other than using BLE beacons since you do not need to make users to have Bluetooth turned on.

2) And SoundTAG is “more” free from physical hindrance than Bluetooth.

Bluetooth signals can be blocked or reflected by physical elements like concrete walls, pillars, windows, etc. SoundTAG audio — sound waves — is relatively flexible from those physical elements.

3) Lower hardware management cost

All you need for a SoundTAG service is a speaker that you can purchase from a supermarket, SoundTAG SDK, and CMS (Contents Management System). This reduces hardware management costs compared to having hundreds of Beacon installed (e.g. you do not have to worry about replacing beacon batteries).

Composition of SoundTAG

SoundTAG comes with SDK and CMS. SDK takes charge of sensing high frequency signal and CMS provides a simple management system for service providers.


● SoundTAG SDK

SoundTAG is released as a package of SDK which is easily capable of embarking onto mobile software. SDK package is very simple and light-weighted and it is compatible with both of iOS and Android.

SoundTAG consists of a generator which transmits high frequency signals and a receiver which is for recognizing and analyzing signals. High frequency signal is made up of MP3 or WAV formatted file and can be played by general speaker which you can easily get from any markets/shops.

● SoundTAG CMS

For a seamless implication of SoundTAG service, we also provide SoundTAG CMS that comes in a form of a web server.
For further questions and inquiries, contact us at

Eddystone-EID with RECO Beacon

The most important yet underrated value in Proximity Marketing is safety and privacy. With Eddystone-EID, RECO Beacon can enhance both stably. Here’s how.

But first, what’s Eddystone EID?

Officially launched in last April, Eddstone-EID is the most recently updated spec of Eddystone, an open beacon format from Google.

Eddystone-EID is easier to understand if you get to know where the name ‘EID’ comes from — “Ephiemeral ID.”

Unlike the Eddystone-UID, which has been released earlier yet has fixed ID, Eddystone-EID can change the ID value frequently. By this, only an authorized app can receive unique ID.

And how does Eddystone-EID improve security? 

As explained above, this key function — changing ID frequently —  can prevent 1) spoofing, 2) malicious asset tracking, and 3) replay attacks.

1) Spoofing

Spoofing allows unauthorized others to clone a beacon having the same ID value. When this is not prevented, the beacon may send unplanned signal to unwanted targets.

2) Malicious Asset Tracking

This opens wider chances for beacons to be scanned and tracked much easily without proper protection. With authentication, this can be prevented and beacons will not be opened to general public.

3) Replay Attacks

If replay attacks are not prevented in firsthand, any unauthorized user can access beacon and track traffic from beacon signals. When the traffic and signal usage pattern is tracked or recorded by others, this can be hacked and used maliciously.

What is full-support of Eddystone?

Eddystone is an open format. But from the initial launch, Goolge has been publicizing the ‘Eddystone Manufacturer List,’ the companies that follow and meet all the criteria that Google has suggested for validation.

And this time’s Eddystone-EID validation process includes both EID support and newly-added Eddystone-GATT, an universal configuration.

By ‘full-support,’ it means RECO Beacons follow all the requirements suggested by Google (supports and broadcasts Eddystone-UID, URL, TLM, and EID), and can be configured with any apps that follow Eddystone-GATT.

This is especially meaningful to us since we are one of the first beacon manufacturers in Asia to be on the Eddystone List, and the only one from Korea. To learn more about RECO Beacon, please see: and our product introduction.

Lastly, how can I use Eddystone-EID with RECO Beacon?

We’re currently updating our RECO Configuration App and will be able to introduce the Config App that can allow RECO Beacons to broadcast EID format. We will make sure to let you know when we come up with the final picture!

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